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全球同步優質模特火種之源,時尚界創意服務靈感基石

Paras,一個來自印尼的詞語,意指火山之巔的熱石,以此象征火石在時尚前沿永遠燃燒的熱力與激情。2002年,火石文化(Paras Talent Management)于上海創辦,力爭打造全球時尚產業人才與服務平臺的中國優質品牌。通過不斷整合國際資源,結合全新業界趨勢和合作伙伴,火石文化將時尚人才挖掘、訓練、經紀等管理服務不斷提升至國際專業標準。為客戶培養和推送大批優質職業模特、秀導、攝影師、造型師等業界藝術人才,推動中國文化時尚產業趨于專業化的發展。

自成立至今,火石文化不斷突破固有運營模式,形成集品牌項目策劃運營、線下整合營銷、媒體公關策略等多項服務于一體的時尚產業鏈,提供一站式綜合性文化創意服務即平臺整合增值服務。以雄厚的實力連續承辦擁有20余年歷史的IMC上海國際模特大賽、中國國際服裝服飾博覽會(CHIC SHOWS),并于2015年創新策劃IKMC國際少兒模特大賽及KIDS WEAR上海時裝周童裝發布,為海內外優秀童裝設計師和品牌提供聚焦媒體、提升形象的展示機會,推動全球兒童時尚行業的發展。



Paras, a word from Indonesia, refers to the hot stone at the top of the volcano, which symbolizes the heat and passion of Paras is burning at the top of the fashion industry. In 2002, Paras Talent Management was founded in Shanghai. It strives to create a leading Chinese platform for talent and services in the global fashion industry. By constantly integrating international resources, combining the latest industrial trends and co-operating with advanced partners, Paras has driven its entire industrial supply chain up to the international standard. Apart from cultivating, training and exporting fashion talents, Paras always keep its professionals to serve and manage the fashion industry. It has explored and developed many outstanding casting directors, photographers and stylists for its clients, which lead the Chinese culture and fashion industry towards specialization and high-end.

Besides, Paras Training was founded in 2009. With high standard of professionalism, it has trained many new generation supermodels who has great fashion influence and market competitiveness. After more than 10 years of development and improvement, Paras Training has become the cradle for models to realize their dream of stages. In order to let more people have access to the fashion field, Paras has also established a model school - ParaS Star Training in 2017. It has  many course for everyone aged from five to take. In the meantime of teaching stage performance, acting, make-ups and body etiquette, ParaS Star Training also offering opportunities for students to participate catwalk shows, magazines and advertising photography, film and television drama performances and other professional experiences. Which truly let the students to practice what they have learnt in classes and know how to apply the knowledge. With our growing living standard, the aspiration of ParaS Star Training is to devote to improve the artistic taste and aesthetic quality of all the people who loves fashion.

 

Since its establishment, Paras always seek to innovate from the industry's connatural operation model. It integrated vertically, which forms project planning and operating, off-line marketing, social media strategy and etc. into a coherent supply chain. And this has made Paras became an one-stop comprehensive platform to create greater value-added services for the industry. With our strong strength, Paras continuously undertaking Shanghai International Model Contest for over 20 years now. In 2015, we have also launched our IKMC International Kids Model Contest and KIDS WEAR Shanghai Kids Fashion Week. It provided opportunities for domestic and foreign children's garment designers and brands to attract medias and attentions, in order to improve their publicity and brand image. Overall, KIDS WEAR has push forwarded the global children's fashion industry.